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Cassondra Bazelow

CREATIVE DIRECTOR / ART DIRECTOR

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Progressive / Don't be Passive Progressive


Don’t you just hate people who everything seems to go right for in life? Amazing job, lots of friends, great home and auto insurance. Yeah, me too.

Media: Broadcast
Agency: Arnold Boston
Director: Benji Weinstein
Production: Smuggler
Editorial: Ali Mao, Arcade

Color: Kath Raisch, Company 3
VFX: Brickyard
Sound: Michael Secher, Soundtrack Boston

Progressive / Dr. Rick

For young homeowners turning into their parents, gas stations are where they fill the tank…and fill the silence. Good thing Dr. Rick is there to help.

Media: Broadcast
Agency: Arnold Boston

Director: Martin Granger, Moxie Pictures
DP: Dion Beebe
Editor: Aaron Langley, Cosmo Street
Color: Rob Bessette, The Color Refinery
VFX: Zero VFX
Music: JSM Music
Sound Design: Mike Secher, Soundtrack

Uncrustables / Sorry Crust


This is a story about the best part of the sandwich...and his crust.

Media: Broadcast + Online Videos
Agency: Publicis New York
Live Action Director: Nick Jasenovec
Animation Director: Aaron Sorenson
Production: House Special
Music: Butter + Alibi Music
Sound: Harbor

Progressive / COMING SOON


Every small business owner has a monster of a to-do list. With the ease of obtaining a quote online from Progressive, getting commercial auto insurance doesn’t have to add to it.

Media: Broadcast
Agency: Arnold Boston
Director: Björn Rühmann
Production: Smuggler
Editorial: Gaia Borretti, Trim

Color: Ricky Gausis, Trafik
VFX: Zero VFX

Music: Ski Team
Sound: Michael Secher, Soundtrack Boston

Progressive / Rick & Rick in Paris 🇫🇷


Many young homeowner turning into their parents will be visiting Paris for the 2024 Summer Olympic Games, and traveling abroad is a triggering experience for them.

Luckily, the world's leading Parenta-Life Coach, Dr. Rick, has teamed up with the world's leading travel expert, Rick Steves, for a special edition of his audio tour "Historic Paris." It's twice the Ricks and twice the education.

Yes, two Ricks are better than one, but let's not make a dad joke about it, okay?

Media: Audio Book and OLV
Agency: Arnold Boston

Press: Adweek, Travel + Leisure, TimeOut, The Drum, Fast Company

Facebook / Where will it take you?


As a social media platform, Facebook is very 2008. But as a tool to find cheap stuff, do fun things, and make new friends — it's very now.

Media: Broadcast + Online Video
Agency: Mojo Supermarket
Director: Meji Alabi, RSA Films
Production: The Lift
Editorial: Matt Newman, Trim

Nissan / Heisman House


Hanging with famous athletes, dope cars, and making ten funny TV spots for Nissan is how I Heisman… how do you Heisman?

Media: Broadcast
Agency: TBWA\Chiat\Day NY
Directors: Aaron Stoller + Cameron Harris
Production: Biscuit Filmworks + Gravy Films
Editorial: Mackcut
Color: Company 3
VFX: Framestore

Nissan / Love Comes Standard


This holiday season, love and a VC turbo engine come standard in a Nissan Rogue.

Media: Broadcast
Agency: TBWA\Chiat\Day NY
Directors: Speck + Gordon
Production: Furlined,
Editorial: reds\ash
Color: Company 3
VFX: reds\ash

Purex / How-To-Laundry


Did you know that men do laundry? Of course they do, but for some reason laundry brands still focus their ads mostly on women.

So, we decided to reach them with poop jokes and the dad influencer How-To-Dad. 👍

Media: Online Videos
Agency: DDB New York
Director: Dean Hewison
Production: Fish & Clips

Café Bustelo / Estuvo Aqui


There’s bold Latin flavor in every cup of Café Bustelo. And I should know — art directors need to drink a lot of coffee.

Media: Online Video, Social + Digital
Agency: Publicis New York
Client: JMS / Café Bustelo
Animation: Le Cube
Illustration: Le Cube + Laurent Vicherd / Friend + Johnson

Nissan / The Shape of Thrill


The latest brand work from Nissan, featuring Brie Larson plus one really sweet lighting setup.

Media: Broadcast
Agency: TBWA\Chiat\Day NY
Director: Paul Hunter
Production: Prettybird
Editorial: Cabin
Color: Company 3
VFX: Framestore

Dos Equis / The Most Interesting Fan


We didn’t come up with the Most Interesting Man, but we worked on his last campaign ever. That’s gotta count for something.

Media: Broadcast + Social
Agency: Red Urban | DDB New York
Press:
Adweek
Director: Ulf Johansson
Production Co: Smith & Jones
Editorial: Final Cut
Photography: Roger Snider

Dos Equis / The Most Interesting Fan Statue


No one has ever asked me about my statue building experience during a job interview, but I've got it covered in case they do.

Media: Broadcast + Online Video
Agency: Red Urban | DDB New York
Production: Moonshot Productions
Fabrication: Standard Transmission

Strongbow Hard Ciders / A Message from the UK


Fans were *bleeping* angry when their favorite cider was discontinued in the US.

So, we wrote them a *bleeping* letter to announce we were bringing it back.

Media: Online Video
Agency: Red Urban | DDB New York
Director: Zack Seckler
Production Co: A76 Productions
Sound Design: Robotic Raptor

Capital One / Upsets


There is no way to predict who is going to win the NCAA tournament, but the one thing we know is there will be plenty of upsets.

So we created a content series that showed different kinds of upsets that Capital One could post during the tournament whenever a basketball upset occurred.

Media: Online Videos
Agency: DDB New York + Chicago
Director: Spike Lee
DP: Ellen Kuras
Editorial: Whitehouse

Sally Long Dog / Personal Project (and pet)


My dog gets around — ew, gross, not like that. Sally’s spayed.

But she’s been on SNL, ABC/CBS/PIX11/NBC News, Telemundo, New York Times. New York Post, amNewYork, 1010 Wins etc. She’s worked with Hush Puppies,  Facebook, Klarna, and was voted first Honorary Dog Mayor of NYC.

Sally went viral in 2019 and the photo was later featured as a billboard in IKEA’s exhibition during Milan Design Week.

The Instagram account I run for her has over 20k followers and together (but mostly me) we’ve used her platform to raise $10k for Tri-State Basset Hound Rescue by making GIFs of people’s dogs for IG Stories. In total, they’ve been viewed over a billion times.

She’s also my dog.

Progressive / Don't be Passive Progressive

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Progressive / Dr. Rick

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Uncrustables / Sorry Crust

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Progressive / COMING SOON

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Progressive / Rick & Rick in Paris 🇫🇷

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Facebook / Where will it take you?

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Nissan / Heisman House

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Nissan / Love Comes Standard

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Purex / How-To-Laundry

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Café Bustelo / Estuvo Aqui

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Nissan / The Shape of Thrill

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Dos Equis / The Most Interesting Fan

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Dos Equis / The Most Interesting Fan Statue

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Strongbow Hard Ciders / A Message from the UK

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Capital One / Upsets

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Sally Long Dog / Personal Project (and pet)

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"Her only flaw is that she won’t move to Minneapolis for me." -  Creative Director                 "Nice girl, but overshadowed by her dog." -  Neighbor                 "She writes! 🙏" - Copywriter                 "Great communication. Left the house in good shape." -  Airbnb Host                 "749, Good." -  Experian Credit Score                 "All she cared about was making ads." -  Boyfriend                 "★★★★☆  4/5 stars.  5 if she did her time sheets." - Resource Manager                 "Kasandra pay rent on time." -  Ukrainian Landlord                 "Still on my car insurance." -  Mom                 "Hardest worker and doesn't even *officially* work here." -  (Freelance) Creative Director                 "Ships quickly. Great taste in stamps." - Ebay Customer