• Work /
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  • Copy Half
Cassondra Bazelow

(ASSOCIATE) CREATIVE DIRECTOR / ART DIRECTOR

  • Work /
  • More Work /
  • Art Half /
  • Copy Half

AT&T / AT&T Next Translated


Smartphone payment plans are confusing, so we decided to translate them.

The results — the Reality TV Star video alone caused a 7,000% lift in Google searches for AT&T NEXT and the campaign drove 13,000 people into AT&T stores.

Media: Online Video
Agency: VaynerMedia
Client: AT&T
Production: VaynerProductions

 

"Her only flaw is that she won’t move to Minneapolis for me." -  Jen, Creative Director                 "Nice girl, but overshadowed by her dog." -  Damian, Neighbor                 "Great work partner, adventurous eater to share lunch with!" -  Caroline, Copywriter                 "Communication went smoothly, and Cassondra left the house in good shape." -  Joe & Rita, Airbnb Hosts                 "749, Good." -  Experian Credit Score                 "All she cared about was making ads." -  Ex-Boyfriend                 "★★★★☆  4/5 stars.  5 if she did her time sheets." -  Lauren, Resource Manager                 "Kasandra pay rent on time 🤩🙏🙏🙏" -  Ukrainian Landlord                 "Still on my car insurance." -  Mom