Insight #1 — I love branded content — said no one on the internet ever.
Insight #2 — But something the internet does love — dog content.
Insight #3 — And what the internet loves even more than dog content — their own dog.
So, we saw a paw-tunity to get people to share branded content by turning photos of their dogs into Pup-Peroni GIFs. With zero media dollars spent, these GIFs gained over 6.8 million views and launched a GIPHY channel that has over 16 million views to date.
Agency: Publicis New York
Client: Pup-Peroni
Sales reps are usually trained by trusted professionals — well, that's boring.
We pitched this idea and it won the project for Iris Worldwide. Plus, it scored three comedians a legit paying gig.
Media: Online Videos + Social
Agency: Iris Worldwide
Awards: Platinum, Best Use Of Video / Audio: Training, MarCom Awards
State Farm knows the value of your home and car are not measured it dollars. They’re measured in memories.
Media: Online Videos
Agency: DDB New York
Director: Matthew K. Firpo
Production Co: Magna Carta
Editorial: Beast
Sound Design: Mr. Bronx
Smartphone payment plans are confusing, so we decided to translate them.
The results — the Reality TV Star video alone caused a 7,000% lift in Google searches for AT&T NEXT and the campaign drove 13,000 people into AT&T stores.
Media: Online Video
Agency: VaynerMedia
Client: AT&T
Production: VaynerProductions
After months of searching, we found the two Most Interesting Fans of College Football. After interviewing them both, we made these animated videos based on their stories.
Media: Online Videos
Agency: Red Urban | DDB New York
Animation Design: Lobo
Sound Design: Mr. Bronx
Media: Social
Not only did we make a statue for the Most Interesting Fan of College Football, we hosted a gigantic party with hundreds of people to reveal the winner.
Sorry, Rob Riggle — it wasn’t you.
Agency: Red Urban | DDB New York
Event Agency: Mirrorball
PR Agency: Edelman
Production Co: Telescope
We shot these promo videos as branded content meant to air following Jesse Palmer's ESPN segment (what a nice guy, just don't ask him about The Bachelor).
Media: Broadcast
Agency: Red Urban | DDB New York
Production: Moonshot Productions
Uncrustables for lunch is so easy, you’ll have a lot of extra time on your hands (literally).
Media: Online Videos
Agency: Publicis New York
Client: JMS / Uncrustables
Production: ThePub
We were part of the massive effort by Laundry Service to launch Meta’s AI personalities on Instagram leading up to Mark Zuckerberg's keynote reveal.
So now, I guess we can technically say we’ve ghostwritten for Jane Austen. Pretty cool.
Media: Social
Agency: Laundry Service
Press: New York Times, RollingStone, Business Insider, TechCrunch, The Wall Street Journal, etc.
Have you ever wondered what cows eat? Me neither. But if you're a dairy farmer, you'd know they eat Cottonseed. And you’d also know about the Cottonseed Cafe, an award winning booth we created for Cotton Incorporated at the World Dairy Expo.
Agency: DDB New York
CGI: 747 Studios
Interior Design: OAD Interiors
Awards: Small Outstanding Booth, World Dairy Expo 2018
Everyone smells laundry detergent before they buy it. Next time you do, you better grab some Sun and pray that this happens.
Media: Online Video
Agency: VaynerMedia
Client: Sun
Production: VaynerProductions
With kitchen inspired recipes so good, Rachael Ray has a whole new fan base.
Media: Broadcast + Online Videos
Agency: Publicis New York
Client: JMS / Rachael Ray Nutrish
Director: Melissa Bolton-Klinger, Slim Pictures
Editorial: NO6
Post : Art Jail
Animation: Art Jail
We really wanted to kill off their spokesperson and use Persil to clean it up, but the client didn’t go for it.
Media: Broadcast
Agency: DDB New York
Client: Persil ProClean
Director: Eric Joiner, Tool
Editorial: Whitehouse
Landing a creative advertising job is tough. And not just for creatives. It's tough for recruiters too because they're the ones whose inboxes get flooded with requests. So I made a bot who will always respond to creatives, even when real recruiters can't.
Press: Adweek
My dog gets around… ew, gross, not like that. She’s spayed.
The Instagram account I run for my basset Sally Long Dog has over 20k followers, and she was voted the first Honorary Dog Mayor of NYC.
She's also worked with some big brands like Facebook, Hush Puppies, Klarna, and Brooklinen.
When she’s not napping, we use her platform to help dogs in need. So far, we’ve raised nearly $10k for Tri-State Basset Hound Rescue by making GIFs on Instagram Stories. In total, they’ve been viewed over a billion times.
Do these photos make you want to sip on an aperitif while discussing art and politics? Probably not, but I tried.
While at BBDO, I created content for Bombay Sapphire's social feed. These were a few of my favorite photos we shot.
